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AI ADOPTION

From AI licences to AI teams use every day.

Move beyond unused licences and isolated experiments. Build ways of working teams return to – because AI fits the work they already do.

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THE CHALLENGE

Access is easy. Changed behaviour is not.

Teams try AI once, hit a limit and fall back to the old workflow. The missing layer is not another tool. It is context, enablement and a path that compounds.

  • 01 / ENTHUSIASTS

    A few people experiment, everyone else waits.

  • 02 / GENERIC

    Answers without company context miss the point.

  • 03 / ONE-OFFS

    Good prompts live in one person's head.

  • 04 / NO SIGNAL

    Nobody knows if usage grows or fades.

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THE REAL WORKAdoption moves when the workflow feels more natural than the workaround.

HOW 48° SOLVES IT

Make the useful path the easy path.

Start with real work, ground it in company context and turn the best answers into shared assistants – then see what compounds.

  • INPUT Everyday task → STEP Research, STEP Draft → OUTPUT Ready to send

    START WITH REAL WORK

    Start where the work already is.

    Drafting, research, summaries, meeting preparation: every team has tasks where AI saves time today. Chat gives them all leading models in one secure workspace.

    Explore Chat
  • SOURCE Policies, SOURCE Projects, SOURCE Product docs → STEP Company context → OUTPUT Answer with sources

    GROUND IT

    Answers that know your company.

    Connect documents and systems so answers draw on your policies, products and projects – with sources people can check. That is what turns a first try into a habit.

    Explore Knowledge Hub
  • INPUT Prompt that works → STEP Save as assistant, STEP Share → TEAM Marketing, TEAM Sales, TEAM Service

    SHARE

    Turn one person's trick into the team's setup.

    When someone finds a prompt that works, make it a shared assistant – with the same instructions, knowledge and quality for everyone.

    Explore Assistant Studio

HOW WE GET THERE

A practical path from first use to lasting change.

The sequence matters: confidence first, then context, then repeatability, then scale.

  1. 1
    ASSESS

    Find the work

    We pick the tasks where AI helps right now – together with the people who do them.

    You getPrioritised use cases

  2. 2
    SET UP

    Build context

    Connect knowledge, set permissions, models and guardrails.

    You getA grounded workspace

  3. 3
    ENABLE

    Teach the habit

    Hands-on onboarding per team on real tasks, plus internal champions who keep it going.

    You getTeams that use it

  4. 4
    SCALE

    Measure momentum

    Control Tower shows adoption and cost per team – so you know where to support and what to expand.

    You getMeasured adoption

WHAT CHANGES

Adoption becomes measurable, repeatable and steerable.

The point is not more AI activity. It is better work, made visible across the organisation.

01

AI in recurring work

Teams use AI in their weekly routines, not just in one-off experiments.

02

Adoption you can measure

Usage per team, workflow and use case – visible in Control Tower.

03

Best practice that spreads

Shared assistants carry what works from one person to the whole team.

04

Human judgement intact

AI researches and drafts. People review and decide.

In control from day one.

Sovereign hosting, permissions and cost transparency are part of the platform – not an add-on to negotiate later.

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FAQ

Questions we often hear

READY WHEN YOU ARE

Make AI part of how your teams work.

Start with the work that matters, then give it the context to compound.

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